Homepage – Media Directory Planning Software

Established in 1972, SARAD (South African Rates and Data) has long been the leading resource for media, marketing and advertising professionals in South Africa. Concise and up to date data directories, offering an extensive collection of media contacts and current rates, are supplemented with dedicated media buying and selling tools to streamline the efficacy of advertising in the mainstream media.

Over 750 publishers, 2,000 publications and 14,000 media contacts are listed, together with current and historical rate cards and circulation figures, offering you an efficient , 'arm chair' solution to your marketing, publishing or advertising requirements.

Media buyers and sellers are now able to identify relevant and cost effective domains, be it on the internet, in a newspaper or magazine or on radio, which are applicable to a targeted market. As we all know, ads are only efficient if they reach the intended market.

SARAD's essential services comprise a Free Online Media Directory, a Media Associate database available in print and - the ultimate advertising & marketing partner - the V2.7 Media Directory and Planning Software.

SARAD ONLINE is a free media directory comprising a searchable database of all publishers, publications and publisher original current rate cards in a PDF format, including e-media sites. All local print and internet based newspapers, magazines and radio stations feature in this free, comprehensive online listing.

Intended for local and international media buyers and sellers, self advertisers and business, big or small, the SARAD ONLINE media directory is the essential one-stop publishing & publication resource offering current rates, contact details and relevant demographics.

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The SARAD Media Associate is a comprehensive database offering you a simple, yet crucial connection to the burgeoning media industry in South Africa. Ideal for press releases, PR campaigns, mail mergers and corporate communications, as well as a direct line to key media players, the database contains well over 14,000 media gurus in both print and e-media.

Company names, positions and relevant contact details are listed for each individual. Compiled by full-time researchers, over a period of 37 years and counting, you are guaranteed the latest information on an all-inclusive database available in both Microsoft Excel format and PDF print.

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SARAD Media Directory & Planning Software V2.7

The SARAD V2.7 is the definitive media directory plus a media planning and software programme rolled into one incisive marketing tool. Designed so that you compile swift media options and reports, it comprises over 2,000 detailed publication listings, publishers, radio stations and e-media - all available at the click of a mouse.

Find the ideal newspaper, magazine or alternative publication for an efficient ads campaign or simply locate an immediate media contact. Original up-to-date and historical rate cards, ABC certified stats, together with past and present circulations, demographics, LSM, comprehensive categories and comparative analysis are all available as a software download. The SARAD V2.7 boasts full Microsoft Excel and Apple Mac export functionality.

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