The results were phenomenal, our SARAD
software was enhanced and redeveloped with advanced
functionality. Some of our offerings are unique to SARAD in
South Africa and invaluable to media planners alike. Our new
product range was also launched to cater to a broader spectrum
Secondly, our entire website and platform was
redeveloped from infancy. SARAD now offers a free web based
directory and search facility where all our listings and rate
cards are freely available and all South Africa's publishers and
publications are showcased locally and internationally.
SARAD journey into the future of media and e-media has truly
SARAD first opened for
business in 1972, started by a person named Barbara Adams, it
grew quickly to being know as the "Bible" of the media industry.
SARAD has been housed in several buildings in Johannesburg and
Randburg through the years. Starting near End Street and later
moving to the Frank and Hirsch building just off Nugget Street.
Barbara then moved the company to a house near Cresta Centre in
Randburg, which was sold to developers who constructed a new
building now being used by Prestige Cleaning services.
1998 the executives of KreditInform bought the company from
Barbara who has since retired and moved to Natal.
taking over the business a lot of work was been done to transfer
the product from a book format to a cd based digital format.
Using the specialised skills they had as a giant backbone for
October 2009 saw the rebirth and new
dawn of SARAD. SARAD was bought by Paromix Investments and with
came the new vision.