Advertising Costs - Media Directory Planning Software

For the vast majority of business owners, the cost of advertising is generally the most important factor when formulating a marketing strategy or planning an ad campaign in South Africa.

Determine the estimated return of the advertisement

Although the actual cost of advertising is important, it's essential to take into account the estimated return the advertisement will bring to your business.

Although low advertising rates may seem attractive at the time, it's crucial you do a little more in-depth research as to the circulation figures and demographics of the intended media.

If the publication, radio station or internet domain has a high readership, an impressive volume of visitors or simply a broad appeal, it's arguably wiser to select the medium regardless of the perceived high advertising prices.

Why use SARAD products

SARAD has formulated a range of products which have been specifically designed to assist you, the business owner, in making a credible and lucrative marketing decision.

Newspaper and magazine advertising costs, radio rate cards and up to date e-media advertising rates are all available as publisher original rate cards in a PDF format on our online price list, the SARAD Free Media Directory.

For current contact details of all the significant media partners in South Africa including editors and advertising executives in the print media, radio and on the internet, invest in the SARAD Media Associate, a comprehensive listing of over 14,000 contacts compiled over a period of 37 years.

The SARAD Media Directory & Planning Software V2.7 is the most comprehensive advertising tool in the SARAD stable and is available as a media software download. It offers e-media, radio, newspaper and magazine rate cards, all with historical and current pricing, together with essential media information including demographics, current and historical circulation figures, LSM and ABC certified publication ratings.

Before you select an advertising or marketing medium, search through our inclusive listing of rate cards, demographics and circulation figures for a publication, radio station or website which offers both the right price and overall reach for your product or service.