SARAD has a trio of media buying and planning tools designed to assist you in making an informed choice when charting an ad campaign:
- A comprehensive Free Media Directory has listed all the contact details and rate cards of all the significant players in the industry, from publisher to media owner.
- A Media Associate Database, listing over 14,000 media contacts, is available in print.
- More in-depth information covering LSM, Geo marketing and ABC certified publications is available on a media software download - the Media Directory and Planning Software V2.7
The benefits of using SARAD products
Carefully compiled demographics will point you in the right direction of the market you are intent on targeting and will further advise you on the tone and content of your ad. Circulation figures of your chosen publication will indicate you have the requisite coverage for your advertisement and current rate cards will ensure you have selected a cost effective platform on which to advertise.