Advertising Media - Media Directory Planning Software

Advertising is a simply a form of communication which is intent on luring or persuading a target market to purchase certain goods or services. In South Africa, as with the rest of the world, there is a wide range of advertising services which can be applied to an array of media.

Although targeted advertising can be used on virtually any medium - from billboards to skywriting - it is generally the mainstream print media, together with radio and, most recently, the internet, which prove to be the most enduring and effective advertising methods.

Traditional SARAD listed media

The trick, however, is to select the most cost effective public mediums for your national advertising campaign including:

- Business & consumer magazines
- Newspapers
- Radio stations
- E-Media

SARAD's media buying & planning tools

SARAD has a trio of media buying and planning tools designed to assist you in making an informed choice when charting an ad campaign:

- A comprehensive Free Media Directory has listed all the contact details and rate cards of all the significant players in the industry, from publisher to media owner.
- A Media Associate Database, listing over 14,000 media contacts, is available in print.
- More in-depth information covering LSM, Geo marketing and ABC certified publications is available on a media software download - the Media Directory and Planning Software V2.7

The benefits of using SARAD products

Carefully compiled demographics will point you in the right direction of the market you are intent on targeting and will further advise you on the tone and content of your ad. Circulation figures of your chosen publication will indicate you have the requisite coverage for your advertisement and current rate cards will ensure you have selected a cost effective platform on which to advertise.