Newspaper Advertising - Media Directory Planning Software

Newspaper advertising is a popular choice in the new South Africa and for good reason - an estimated 14.5 million South Africans buy daily publications and a further 5.5 million invest in community news sheets. A recent study has further indicated that upwardly mobile young black men rely on newspaper ads almost exclusively to guide their purchasing choices.

The difficulty associated with placing newspaper adverts intended for a specific market is the sheer volume of choice. There are currently 20 national and local daily newspapers and 13 weekly publications in South Africa, most of which are printed in English. How does one choose the right newspaper to ensure you get the best return on your ad costs?

The one way to select the publication guaranteed to give your newspaper advertisements the most exposure to the targeted market is to compare circulation figures, rates, demographics and other essential information.

Why use SARAD products?

SARAD has listed each national news agency and publication, together with a publisher original rate card, in a Free Media Directory. Not only are the latest advertisement prices available at the click of the mouse, but relevant demographics too. Another essential tool designed to take the hassle out of finding the newspaper best suited to your ad campaign is the SARAD Media Associate - a comprehensive database, compiled by full time researchers for over 37 years. Available in Microsoft Excel format and PDF print, the database contains over 14, 000 media players, in both print and e-media, in South Africa, together with their company names, positions and all contact details including email addresses.

For the complete low down on local news agencies and publications, invest in the ultimate media directory and media buying and planning software programme, SARAD V2.7 available as a software download. Key features include historical and current publisher original rate cards, current and past circulation figures, demographics, ABC certified publications, LSM, a PR calculator and a lot more essential information for potential newspaper advertisers.