Radio Advertising - Media Directory Planning Software

Advertising on radio in developing countries like South Africa cannot be emphasised enough. With an estimated 10 million radios and over 300 local radio stations, covering all 11 languages, in the country at present, itÃ¢â‚¬â„¢s a given any radio advertisement will carry enormous commercial clout.

Planning a radio advertising campaign

When planning a radio advertising campaign itÃ¢â‚¬â„¢s essential to compare not only the cost of production, by screening radio advertising rates, but also to ascertain the estimated listenership and demographics of a particular radio station in relation to the product or service you wish to advertise.

Although ad and production prices are always a concern, itÃ¢â‚¬â„¢s essential you weigh up the cost of the advertising campaign against the potential return.

Browse the SARAD Free Online Media Directory

This is where SARAD has stepped in to simplify the entire process. Before selecting a commercial or community radio station as your chosen advertising medium, we recommend you compare agencies and rates by browsing our Free Online Media Directory.

It lists every publication, publisher, radio station and the vast majority of e-media advertising options for your ease of reference together with the relevant demographics and the latest publisher original rates in a PDF format.

Invest in the SARAD Media Associate

For a comprehensive listing of all the latest contact details of the major media movers and shakers, invest in our Media Associate. It contains over 14,000 individual contacts in local radio, print media and online and the entire database is available in Microsoft Excel format and PDF print.

Utilise the simplicity of a comprehensive media software download

The SARAD Media Directory and Planning Software V2.7 is the ultimate media buying and selling tool presented as a media software download. This comprehensive media aid offers past and present rate cards, PR value, circulation history and RFQ as well as a host of other important information.