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SARAD is known and we pride ourselves
as, the most reliable source of media publication rate
cards in South Africa.
SARAD and media planners
have always maintained that there were two fundamental
flaws in the communication of rate cards by third
parties.
- error ridden rate cards where rate
cards were manually transposed by third parties.
(inexplicable)
- media owners not timeously self
managing the upload of their rate cards timeously to
third party companies.(understandable, media owners are
busy people)
At SARAD, we have totally
eliminated these flaws because ;
- our research
team physically contacts all media owners (+800) and
obtains in excess of 2,000 original rate cards from them
This ensures that we supply the most updated rate cards
to our users. We believe that the human touch is far
more effective than media owners self managing the
process
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